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Disciplina asociada:Administración |
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Escuela:
Negocios
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Departamento Académico:
Emprendimiento e Innovación Tecnológica - EGADE
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Programas académicos: |
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Requisitos:No tiene. |
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Equivalencia:PR4039 |
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Intención del curso en el contexto general del plan de estudios: |
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La intención de este curso de nivel avanzado es desarrollar en los estudiantes la capacidad de innovar y emprender cultivando su potencial creativo y cambiando la forma en la que pueden atacar los problemas que se les presentan en el trabajo y en la vida. Requiere conocimientos previos de estadística.
Competencias disciplinares específicas que desarrollan los alumnos en el curso:
Competencia perfil de egreso: Este curso contribuye a desarrollar la competencia innovación y emprendimiento del perfil de egreso del programa: “Identificar y evaluar oportunidades que le permitan innovar y emprender modelos de negocio rentables que contribuyan al desarrollo sostenible de su comunidad.” Que se mide mediante una rúbrica de evaluación del proyecto aplicado del curso. |
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Objetivo general de la Unidad de Formación: |
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| Al finalizar esta materia el alumno será capaz de identificar y analizar oportunidades para crear nuevas ideas de negocio conectadas con el mercado para desarrollar una propuesta empresarial. | |||||
Técnica didáctica sugerida: |
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| No especificado | |||||
Bibliografía sugerida: |
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LIBROS DE TEXTO: * Nathan Furr y Paul Ahlstrom, Nail It then Scale It: The Entrepreneur´s Guide to creating and managing breakthrough innovatio, 1 ed, * Jeffry A. Timmons & Stephen Spinelli., . New Venture Creation: Entrepreneurship for the 21st Century, 8va. ed, McGraw-Hill / Irwin, LIBROS DE CONSULTA: * Dan Senor y Saul Singer., Start-up Nation. The Story of Israel´s Economic Miracle., 1 Ed, Twelve, * Donald F. Kuratko., Introduction to Entrepreneurship, 8va ed, Cengage Learning, Inc., * Eric Ries, The Lean Start-up. How Today´s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, 1 Ed, Crown Business., * Guy Kawasaki, The Art of the Start., 1ra. ed, Portfolio-Penguin Books Ltd., * Kelly, David; Kelly, Tom, Creative Confidence: Unleashing the Creative Potential Within Us All., * Brown, Tim., Change by Design: How Design Thinking transforms organizations and inspires innovation., * Osterwalder, A., Business Model Generation, |
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Perfil del Profesor: |
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(520201)Doctorado en Administración/Dirección de Negocios ; (520701)Doctorado en Estudios de Emprendimiento CIP: 520201, 520701 Experiencia recomendada:
Experiencia como emprendedor o consultor de emprendedores
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Discipline:Management |
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School:
Business
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Academic Department:
Entrepreneurship and Technological Innovation - EGADE
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Programs: |
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Prerequisites:None. |
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Equivalences:PR4039 |
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Course intention within the general study plan context: |
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The aim of this course of advanced level is to develop students’ entrepreneurial and innovation abilities in order to foster the creative potential and change the way business problems are solved. Learning outcome: Students will develop a business idea. This requires previous knowledge of statistic and business strategy. |
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Course objective: |
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The student will be able to identify and analyze business opportunities in order to create new business ideas in connection with the market needs in order to develop an entrepreneurial proposal.
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Teaching and learning tecniques: |
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| Not Specified | |||||
Suggested Bibliography: |
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TEXT BOOKS: * Nathan Furr y Paul Ahlstrom, Nail It then Scale It: The Entrepreneur´s Guide to creating and managing breakthrough innovatio, 1 ed, * Jeffry A. Timmons & Stephen Spinelli., . New Venture Creation: Entrepreneurship for the 21st Century, 8va. ed, McGraw-Hill / Irwin, BOOKS FOR CONSULTATION: * Dan Senor y Saul Singer., Start-up Nation. The Story of Israel´s Economic Miracle., 1 Ed, Twelve, * Donald F. Kuratko., Introduction to Entrepreneurship, 8va ed, Cengage Learning, Inc., * Eric Ries, The Lean Start-up. How Today´s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, 1 Ed, Crown Business., * Guy Kawasaki, The Art of the Start., 1ra. ed, Portfolio-Penguin Books Ltd., * Kelly, David; Kelly, Tom, Creative Confidence: Unleashing the Creative Potential Within Us All., * Brown, Tim., Change by Design: How Design Thinking transforms organizations and inspires innovation., * Osterwalder, A., Business Model Generation, |
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Academic credentials required to teach the course: |
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(520201)Doctoral Degree in Business Administration/Management and (520701)Doctoral Degree in Entrepreneurship/Entrepreneurial Studies CIP: 520201, 520701 Recommended Experience: Experience as an entrepreneur or entrepreneurial |
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