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Curso con proyecto. Curso en el que se recomienda incorporar el uso de tecnologías de información. |
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Disciplina asociada:Medios audiovisuales |
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Escuela:
Humanidades y Educación
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Departamento Académico:
Medios y Cultura Digital
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Programas académicos: |
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Requisitos:No tiene. |
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Equivalencia:CO00865 |
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Intención del curso en el contexto general del plan de estudios: |
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Curso de nivel avanzado en el área de los medios gráficos y audiovisuales orientado a que el alumno comprenda el contexto global y la influencia de las tecnologías digitales en las acciones comunicativas de las organizaciones sociales. Requiere conocimientos básicos de diseño interactivo. Como resultado de aprendizaje el alumno identificará y resolverá problemas derivados de la práctica tecnológica para contribuir directamente a la competitividad en un nuevo entorno digital. |
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Objetivo general de la Unidad de Formación: |
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Al finalizar elcurso el alumno será capaz de: |
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Técnica didáctica sugerida: |
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| Aprendizaje orientado a proyectos | |||||
Bibliografía sugerida: |
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LIBROS DE TEXTO: * Tim Frick, Managing Interactive Media Projects, 1st. Edition, Thomson Delmar Learning, 2008, Inglés, 978-1418050016 * Elaine England and Andy Finney, Managing Interactive Media: Project Management for Web and Digital Media, 4th., Addison Wesley Publishing Company, 2007, Inglés, 978-0321436931 LIBROS DE CONSULTA: * Vaughan, Tay., Multimedia : making it work, 7th ed., New York : New York ; México : McGraw-Hill, 2008, eng, 0071286829, 0072264519, 9780071286824, 9780072264517 * Petrushin, Valery A., Multimedia data mining and knowledge discovery, , Chicago, ILL. : Springer, 2007, , 1846284368 (encuadernado), 9781846284366 (encuadernado) * Throckmorton, Joan., Winning direct response advertising [electronic resource] : from print through interactive media, 2nd ed., Lincolnwood, Ill. : NTC Business Books, 1997, , 0585140103 (electronic bk.), 9780585140100 (electronic bk.) * Benslimane, Abderrahim, Multimedia multicast on the Internet, England : London ; Newport Beach, CA : ISTE, 2007, eng, 1905209428, 9781905209422 * Chou, Phlip A., Multimedia over IP and wireless networks : compression, networking, and systems, Netherlands : Amsterdam ; Boston : Elsevier/Academic Press, 2007, eng, 0120884801, 0123708567, 9780120884803, 9780123708564 * Lyons, James, Multimedia histories : from the magic lantern to the Internet, , Exeter, Devon, UK : University of Exeter Press, 2007, , 0859897729 (encuadernado), 0859897737 (ru´stica), 9780859897723 (encuadernado), 9780859897730 (ru´stica) * Marsh, Charles, Strategic writing : multimedia writing for public relations, advertising, and more, 2nd ed, Massachusetts : Boston : Short Solutions, 2008, eng, 9780205591626 * Centro de Computación Profesional de México., Multimedia en Internet , 5a ed., Mexico : México : McGraw-Hill, 2007, spa, 9701063759, 9789701063750 * Sasaki, Hideyasu, Intellectual property protection for multimedia information technology, , Hershey, Pa : Information Science Reference, 2008, , 9781599047621 (encuadernado) * Tse, Philip K. C., Multimedia information storage and retrieval : techniques and technologies, , Hershey : IGI Pub., 2008, , 1599042258 (encuadernado), 1599042274 (ebook), 9781599042251 (encuadernado), 9781599042275 (ebook) * Magal Royo, Teresa., Preproducción multimedia : Comunicación audiovisual, 1a ed., México : Alfaomega, 2008, , 9789701514252 |
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Perfil del Profesor: |
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(090702)Maestría en Comunicación Digital, Medios Digitales/Multimedia ; (090101)Maestría en Comunicación ; (110101)Maestría en Ciencias Computacionales/de Información ; (110103)Maestría en Tecnología de la Información/Informática/Sistemas Computacionales ; (111099)Maestría en Administración de Servicios Computacionales/Tecnologías de Información ; (500101)Maestría en Artes Visuales/Escénicas ; (500401)Maestría en Diseño y Comunicación Visual ; (500701)Maestría en Arte/Estudios de Arte ; (090702)Doctorado en Comunicación Digital, Medios Digitales/Multimedia ; (090101)Doctorado en Comunicación ; (110101)Doctorado en Ciencias Computacionales/de Información ; (110103)Doctorado en Tecnología de la Información/Informática/Sistemas Computacionales ; (111099)Doctorado en Administración de Servicios Computacionales/Tecnologías de Información ; (500101)Doctorado en Artes Visuales/Escénicas ; (500401)Doctorado en Diseño y Comunicación Visual ; (500701)Doctorado en Arte/Estudios de Arte CIP: 090702, 090101, 110101, 110103, 111099, 500101, 500401, 500701 Experiencia recomendada: Al menos 10 años de experiencia en docencia, investigación o producción de comunicación digital, medios digitales o multimedios. |
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Course with project. Course in which it’s recommended to incorporate the use of information technologies. |
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Discipline:Audiovisual Media |
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School:
Humanities and Education
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Academic Department:
Digital Media and Culture
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Programs: |
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Prerequisites:None. |
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Equivalences:CO00865 |
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Course intention within the general study plan context: |
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This advanced course in the area of audio-visual and graphic media seeks to help the student understand the global context and the influence of digital technologies on the communicative actions of the social organizations. It requires basic knowledge of interactive design. As a result of learning the student will identify and solve problems derived from the technological practice to contribute directly towards competitiveness in a new digital environment. |
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Course objective: |
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Upon completion of this course, the student will be able to understand the convergence of communication technologies. Learn to plan, budget, design, produce, and evaluate interactive multimedia projects with suitable software and hardware tools; develop the skills to produce and assess whether a product meets the customer's needs. |
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Teaching and learning tecniques: |
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| Learning-oriented projects | |||||
Suggested Bibliography: |
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TEXT BOOKS: * Tim Frick, Managing Interactive Media Projects, 1st. Edition, Thomson Delmar Learning, 2008, Inglés, 978-1418050016 * Elaine England and Andy Finney, Managing Interactive Media: Project Management for Web and Digital Media, 4th., Addison Wesley Publishing Company, 2007, Inglés, 978-0321436931 BOOKS FOR CONSULTATION: * Vaughan, Tay., Multimedia : making it work, 7th ed., New York : New York ; México : McGraw-Hill, 2008, eng, 0071286829, 0072264519, 9780071286824, 9780072264517 * Petrushin, Valery A., Multimedia data mining and knowledge discovery, , Chicago, ILL. : Springer, 2007, , 1846284368 (encuadernado), 9781846284366 (encuadernado) * Throckmorton, Joan., Winning direct response advertising [electronic resource] : from print through interactive media, 2nd ed., Lincolnwood, Ill. : NTC Business Books, 1997, , 0585140103 (electronic bk.), 9780585140100 (electronic bk.) * Benslimane, Abderrahim, Multimedia multicast on the Internet, England : London ; Newport Beach, CA : ISTE, 2007, eng, 1905209428, 9781905209422 * Chou, Phlip A., Multimedia over IP and wireless networks : compression, networking, and systems, Netherlands : Amsterdam ; Boston : Elsevier/Academic Press, 2007, eng, 0120884801, 0123708567, 9780120884803, 9780123708564 * Lyons, James, Multimedia histories : from the magic lantern to the Internet, , Exeter, Devon, UK : University of Exeter Press, 2007, , 0859897729 (encuadernado), 0859897737 (ru´stica), 9780859897723 (encuadernado), 9780859897730 (ru´stica) * Marsh, Charles, Strategic writing : multimedia writing for public relations, advertising, and more, 2nd ed, Massachusetts : Boston : Short Solutions, 2008, eng, 9780205591626 * Centro de Computación Profesional de México., Multimedia en Internet , 5a ed., Mexico : México : McGraw-Hill, 2007, spa, 9701063759, 9789701063750 * Sasaki, Hideyasu, Intellectual property protection for multimedia information technology, , Hershey, Pa : Information Science Reference, 2008, , 9781599047621 (encuadernado) * Tse, Philip K. C., Multimedia information storage and retrieval : techniques and technologies, , Hershey : IGI Pub., 2008, , 1599042258 (encuadernado), 1599042274 (ebook), 9781599042251 (encuadernado), 9781599042275 (ebook) * Magal Royo, Teresa., Preproducción multimedia : Comunicación audiovisual, 1a ed., México : Alfaomega, 2008, , 9789701514252 |
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Academic credentials required to teach the course: |
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(090702)Master Degree in Digital Communication and Media/Multimedia and (090101)Master Degree in Communication and (110101)Master Degree in Computer/Information Sciences and (110103)Master Degree in Information Technology. and (111099)Master Degree in Computer/Information Technology Services Administration and Management and (500101)Master Degree in Visual/Performing Arts and (500401)Master Degree in Visual Design and Communication and (500701)Master Degree in Art/Art Studies and (090702)Doctoral Degree in Digital Communication and Media/Multimedia and (090101)Doctoral Degree in Communication and (110101)Doctoral Degree in Computer/Information Sciences and (110103)Doctoral Degree in Information Technology. and (111099)Doctoral Degree in Computer/Information Technology Services Administration and Management and (500101)Doctoral Degree in Visual/Performing Arts and (500401)Doctoral Degree in Visual Design and Communication and (500701)Doctoral Degree in Art/Art Studies CIP: 090702, 090101, 110101, 110103, 111099, 500101, 500401, 500701 Recommended Experience: At least ten years of experience in teaching, researching or producing digital communications, digital media or multimedia. |
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