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Disciplina asociada:Medios audiovisuales |
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Escuela:
Humanidades y Educación
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Departamento Académico:
Medios y Cultura Digital
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Programas académicos: |
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Requisitos:No tiene. |
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Equivalencia:No tiene. |
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Intención del curso en el contexto general del plan de estudios: |
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Es un curso de nivel avanzado de mercadotecnia, en donde se pretende que el estudiante desarrolle habilidades en el uso de las tecnologías de información aplicadas al ámbito comercial, a través de herramientas de software, medios electrónicos y aplicaciones web, con el fin de difundir diferentes estrategias para la competitividad de las organizaciones, en base a publicidad y promoción. Como producto de aprendizaje, se espera que el alumno elabore estrategias de mercadotecnia utilizando herramientas de software. |
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Objetivo general de la Unidad de Formación: |
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Al finalizar el curso el alumno será capaz de: |
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Técnica didáctica sugerida: |
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| Aprendizaje orientado a proyectos | |||||
Bibliografía sugerida: |
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LIBROS DE TEXTO: * Wertime, Kent; Fenwick, Ian, DigiMarketing: The Essential Guide to New Media and Digital Marketing, 978-0470-822319 * Ryan, Damian. Jones, Calvin. Library of Congress Cataloging-in-Publications Data., Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation., 978-0-7494-5389-3 * Frick, Tim, Managing Interactive Media Projects, 1, Cengage, 2007, inglés, 978-1-4180-5001-6 LIBROS DE CONSULTA: * Snead, G. Lynne & Wycoff, Joyce, To Do, Doing, Done! A creative approach to managing projects & effectively finishing what matters most, Simon & Shuster, 1997, inglés., 978-0-684-81887-0 * Earnshaw, Rae, Digital content creation , , London ; New York : Springer, c2001, , 1852333790 (papel alcalino) * Murillo, Javier, Social Media, la Nueva Ruta del Crecimiento, , 2010, , |
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Perfil del Profesor: |
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(110103)Maestría en Tecnología de la Información/Informática/Sistemas Computacionales ; (090101)Maestría en Comunicación ; (090702)Maestría en Comunicación Digital, Medios Digitales/Multimedia ; (521401)Maestría en Mercadotecnia ; (110103)Doctorado en Tecnología de la Información/Informática/Sistemas Computacionales ; (090101)Doctorado en Comunicación ; (090702)Doctorado en Comunicación Digital, Medios Digitales/Multimedia ; (521401)Doctorado en Mercadotecnia CIP: 110103, 090101, 090702, 521401 |
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Discipline:Audiovisual Media |
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School:
Humanities and Education
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Academic Department:
Digital Media and Culture
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Programs: |
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Prerequisites:None. |
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Equivalences:None. |
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Course intention within the general study plan context: |
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This advanced marketing course will develop students? IT literacy skills applied to the area of commerce, through the use of software tools, electronic media and web applications, in order to disseminate the different strategies for competitiveness in organizations, based on advertising and promotion. Learning outcome: students will formulate marketing strategies using software tools. |
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Course objective: |
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On finalizing the course the student will be able to understand and use different technologies applied to the commercial arena to support market research strategies. The student will also carry out an internship focused towards the use of electronic media to learn about current trends in design and publicity. |
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Teaching and learning tecniques: |
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| Learning-oriented projects | |||||
Suggested Bibliography: |
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TEXT BOOKS: * Wertime, Kent; Fenwick, Ian, DigiMarketing: The Essential Guide to New Media and Digital Marketing, 978-0470-822319 * Ryan, Damian. Jones, Calvin. Library of Congress Cataloging-in-Publications Data., Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation., 978-0-7494-5389-3 * Frick, Tim, Managing Interactive Media Projects, 1, Cengage, 2007, inglés, 978-1-4180-5001-6 BOOKS FOR CONSULTATION: * Snead, G. Lynne & Wycoff, Joyce, To Do, Doing, Done! A creative approach to managing projects & effectively finishing what matters most, Simon & Shuster, 1997, inglés., 978-0-684-81887-0 * Earnshaw, Rae, Digital content creation , , London ; New York : Springer, c2001, , 1852333790 (papel alcalino) * Murillo, Javier, Social Media, la Nueva Ruta del Crecimiento, , 2010, , |
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Academic credentials required to teach the course: |
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(110103)Master Degree in Information Technology. and (090101)Master Degree in Communication and (090702)Master Degree in Digital Communication and Media/Multimedia and (521401)Master Degree in Marketing and (110103)Doctoral Degree in Information Technology. and (090101)Doctoral Degree in Communication and (090702)Doctoral Degree in Digital Communication and Media/Multimedia and (521401)Doctoral Degree in Marketing CIP: 110103, 090101, 090702, 521401 |
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