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Disciplina asociada:Comunicación |
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Escuela:
Humanidades y Educación
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Departamento Académico:
Medios y Cultura Digital
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Programas académicos: |
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Requisitos:Estar cursando al menos el periodo 9 |
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Equivalencia:CO00891 |
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Intención del curso en el contexto general del plan de estudios: |
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Este curso se imparte en la modalidad CAD (Curso de Apoyo al Desarrollo) es además un curso integrador de nivel avanzado tiene como intención generar proyectos de comunicación estratégica con base en la aplicación de diferentes técnicas de investigación que den soluciones a situaciones reales en las cuales se analicen y desarrollen propuestas que den respuesta a problemáticas relacionadas con el desarrollo sostenible como son la política, la ética, los patrones de producción y consumo, la equidad y el desarrollo educativo y/o cultural. |
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Objetivo general de la Unidad de Formación: |
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| Al finalizar este curso el alumno será capaz de conocer ejemplos recientes de investigación de vanguardia en comunicación social y corporativa, llevar a cabo trabajo de campo tendiente a generar conocimiento nuevo sobre la disciplina; hacer análisis de coyuntura y contribuir a la solución de problemáticas de comunicación específicas. | |||||
Técnica didáctica sugerida: |
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| Aprendizaje colaborativo | |||||
Bibliografía sugerida: |
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LIBROS DE TEXTO: * Briones, Guillermo, Métodos y técnicas de investigación para las ciencias sociales / Guillermo Briones, 4a ed., Mexico : México : Trillas, 2003., 2003., spa, 9682466970 * Bauer, M. W., & Gaskell, G, Qualitative researching with text, image and sound: a practical handbook, SAGE, * Newbold, C., Boyd-Barrett, O., & Bulck, H. v. d, The media book, New York: Arnold; Oxford University Press., LIBROS DE CONSULTA: * Strauss, Anselm L., Basics of qualitative research: techniques and procedures for developing grounded theory. Español.\"Bases de la investigación cualitativa: técnicas y procedimientos para desarrollar la teoría fundamentada / Anselm Strauss, Juliet Corbin ; traducción, Colombia : Medellin : Universidad de Antioquia, 2002., spa, 9586556247 * Althusser, Louis, 1918-1990, Lenin and philosophy, and other essays / Louis Althusser ; introduction by Frederic Jameson ; translated from the French by Ben Brewster, New York : New York : Monthly Review Press, 2001, c1971., 2001, c1971., eng, 1583670386, 1583670394 (rústica) * Downing, John (John Derek Hall), Radical media : rebellious communication and social movements / by John D.H. Downing ; with Tamara Villarreal Ford, Genève Gil, and Laura Stein, California : Thousand Oaks, Calif. : Sage Publications, c2001, c2001, eng, 0803956983 (papel alcálino), 0803956991 (rústica : papel alcálino), 9780803956995 * Melkote, Srinivas R., 1952-, Communication for development in the Third World : theory and practice for empowerment / Srinivas R. Melkote, H. Leslie Steeves., 2nd ed., New Delhi ; Thousand Oaks [Calif.] : Sage Publications, 2001., c2002., , 0761994750 (U.S. : hardback) * Production of culture/cultures of production / edited by Paul du Gay., England : London ; Thousand Oaks, Calif. : Sage in association with the Open University, 1997., 1997, eng, 0761954368 (rústica) * Representation : cultural representations and signifying practices / edited by Stuart Hall., England : London ; Thousand Oaks, Calif. : Sage in association with the Open University, 1997, 1997, eng, 0761954317, 0761954325 (rústica) * Du Gay, Paul, Doing cultural studies : the story of the Sony Walkman, England : London ; Thousand Oaks [Calif.] : Sage, in association with The Open University, 1997, eng, 0761954015 (cased), 0761954023 (pbk.) * Barker, Chris, Cultural studies : theory and practice, 2nd ed., England : London ; Thousand Oaks, Calif. : SAGE Publications, 2003, eng, 076194155X (encuadernado), 0761941568 (rústica) * Gauntlett, David, Media, gender, and identity : an introduction / David Gauntlett, England : London ; New York : Routledge, c2002, c2002, eng, 0415189594 (encuadernado), 0415189608 (rústica), 9780415189606 * Carter, C. & Steiner, Critical readings : media and gender / edited by Cynthia Carter and Linda Steiner., Maidenhead : Open University Press, 033521097X (pbk) * Berg, Charles Ramírez, 1947-, Latino images in film : stereotypes, subversion & resistance / Charles Ramírez Berg, Texas : Austin, TX : University of Texas Press, c2002., eng, 0292709064 (papel alcalino), 0292709072 (rústica : papel alcalino), 9780292709072 (rústica : papel alcalino) * Berger, A. A, Media analysis techniques, Sage Publications, * Bernardi, D, The birth of whiteness: race and the emergence of U.S. cinema, Rutgers University Press, * Dyer, R, The matter of images: essays on representation, Routledge, * Mackay, H., Consumption and everyday life, Thousand Oaks, Calif.: Sage Publications in association with the Open University., * Reese, S. D., Gandy, O. H., & Grant, A. E., Framing public life: perspectives on media and our understanding of the social world, Lawrence Erlbaum Associates, * Rodríguez, C. E, Latin looks: images of Latinas and Latinos in the U.S. media, Westview Press, * Sachs, W, The Development dictionary: a guide to knowledge as power, Zed Books, 2002., * Thompson, K., Media and cultural regulation., Sage Publications, * Woodward, K, Identity and difference, Sage in association with the Open University., c2005., |
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Perfil del Profesor: |
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(090101)Maestría en Comunicación ; (450101)Maestría en Ciencias Sociales ; (090901)Maestría en Comunicación Organizacional ; (090401)Maestría en Periodismo ; (451101)Maestría en Sociología ; (090101)Doctorado en Comunicación ; (450101)Doctorado en Ciencias Sociales ; (450101)Doctorado en Ciencias Sociales ; (090901)Doctorado en Comunicación Organizacional ; (090401)Doctorado en Periodismo ; (451101)Doctorado en Sociología CIP: 090101, 450101, 090901, 090401, 451101 |
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Discipline:Communication |
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School:
Humanities and Education
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Academic Department:
Digital Media and Culture
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Programs: |
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Prerequisites:period 9 |
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Equivalences:CO00891 |
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Course intention within the general study plan context: |
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This course is given in the DSC (Development Support Course) modality, it is also an advanced integrator course whose intention is to generate strategic communication projects with basis on the application of different investigation techniques that give solutions to real problems in which proposals are analyzed and developed, proposals that answer problematic related with sustainable development such as politics, ethics, production and use patterns, equity and educative and/or cultural development. |
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Course objective: |
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| Upon completion of this course, students will examine recent examples of state-of-the-art research in social and corporate communication; conduct fieldwork oriented towards generating new knowledge in this field; analyze the state of affairs and contribute to solving specific communication issues. | |||||
Teaching and learning tecniques: |
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| Collaborative learning | |||||
Suggested Bibliography: |
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TEXT BOOKS: * Briones, Guillermo, Métodos y técnicas de investigación para las ciencias sociales / Guillermo Briones, 4a ed., Mexico : México : Trillas, 2003., 2003., spa, 9682466970 * Bauer, M. W., & Gaskell, G, Qualitative researching with text, image and sound: a practical handbook, SAGE, * Newbold, C., Boyd-Barrett, O., & Bulck, H. v. d, The media book, New York: Arnold; Oxford University Press., BOOKS FOR CONSULTATION: * Strauss, Anselm L., Basics of qualitative research: techniques and procedures for developing grounded theory. Español.\"Bases de la investigación cualitativa: técnicas y procedimientos para desarrollar la teoría fundamentada / Anselm Strauss, Juliet Corbin ; traducción, Colombia : Medellin : Universidad de Antioquia, 2002., spa, 9586556247 * Althusser, Louis, 1918-1990, Lenin and philosophy, and other essays / Louis Althusser ; introduction by Frederic Jameson ; translated from the French by Ben Brewster, New York : New York : Monthly Review Press, 2001, c1971., 2001, c1971., eng, 1583670386, 1583670394 (rústica) * Downing, John (John Derek Hall), Radical media : rebellious communication and social movements / by John D.H. Downing ; with Tamara Villarreal Ford, Genève Gil, and Laura Stein, California : Thousand Oaks, Calif. : Sage Publications, c2001, c2001, eng, 0803956983 (papel alcálino), 0803956991 (rústica : papel alcálino), 9780803956995 * Melkote, Srinivas R., 1952-, Communication for development in the Third World : theory and practice for empowerment / Srinivas R. Melkote, H. Leslie Steeves., 2nd ed., New Delhi ; Thousand Oaks [Calif.] : Sage Publications, 2001., c2002., , 0761994750 (U.S. : hardback) * Production of culture/cultures of production / edited by Paul du Gay., England : London ; Thousand Oaks, Calif. : Sage in association with the Open University, 1997., 1997, eng, 0761954368 (rústica) * Representation : cultural representations and signifying practices / edited by Stuart Hall., England : London ; Thousand Oaks, Calif. : Sage in association with the Open University, 1997, 1997, eng, 0761954317, 0761954325 (rústica) * Du Gay, Paul, Doing cultural studies : the story of the Sony Walkman, England : London ; Thousand Oaks [Calif.] : Sage, in association with The Open University, 1997, eng, 0761954015 (cased), 0761954023 (pbk.) * Barker, Chris, Cultural studies : theory and practice, 2nd ed., England : London ; Thousand Oaks, Calif. : SAGE Publications, 2003, eng, 076194155X (encuadernado), 0761941568 (rústica) * Gauntlett, David, Media, gender, and identity : an introduction / David Gauntlett, England : London ; New York : Routledge, c2002, c2002, eng, 0415189594 (encuadernado), 0415189608 (rústica), 9780415189606 * Carter, C. & Steiner, Critical readings : media and gender / edited by Cynthia Carter and Linda Steiner., Maidenhead : Open University Press, 033521097X (pbk) * Berg, Charles Ramírez, 1947-, Latino images in film : stereotypes, subversion & resistance / Charles Ramírez Berg, Texas : Austin, TX : University of Texas Press, c2002., eng, 0292709064 (papel alcalino), 0292709072 (rústica : papel alcalino), 9780292709072 (rústica : papel alcalino) * Berger, A. A, Media analysis techniques, Sage Publications, * Bernardi, D, The birth of whiteness: race and the emergence of U.S. cinema, Rutgers University Press, * Dyer, R, The matter of images: essays on representation, Routledge, * Mackay, H., Consumption and everyday life, Thousand Oaks, Calif.: Sage Publications in association with the Open University., * Reese, S. D., Gandy, O. H., & Grant, A. E., Framing public life: perspectives on media and our understanding of the social world, Lawrence Erlbaum Associates, * Rodríguez, C. E, Latin looks: images of Latinas and Latinos in the U.S. media, Westview Press, * Sachs, W, The Development dictionary: a guide to knowledge as power, Zed Books, 2002., * Thompson, K., Media and cultural regulation., Sage Publications, * Woodward, K, Identity and difference, Sage in association with the Open University., c2005., |
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Academic credentials required to teach the course: |
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(090101)Master Degree in Communication and (450101)Master Degree in Social Sciences and (090901)Master Degree in Organizational Communication and (090401)Master Degree in Journalism and (451101)Master Degree in Sociology and (090101)Doctoral Degree in Communication and (450101)Doctoral Degree in Social Sciences and (450101)Doctoral Degree in Social Sciences and (090901)Doctoral Degree in Organizational Communication and (090401)Doctoral Degree in Journalism and (451101)Doctoral Degree in Sociology CIP: 090101, 450101, 090901, 090401, 451101 |
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