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Disciplina asociada:Emprendedores |
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Escuela:
Negocios
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Departamento Académico:
Emprendimiento
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Programas académicos: |
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Competencias que se desarrollan: |
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Requisitos:No tiene. |
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Equivalencia:No tiene. |
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Intención del curso en el contexto general del plan de estudios: |
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Objetivo general de la Unidad de Formación: |
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Al terminar la unidad de formación el alumno: - Aplica herramientas de validación de elementos de la propuesta de valor incorporando técnicas de prototipado rápido. - Desarrolla propuestas de valor que ayudan a resolver las necesidades detectadas en el mercado. |
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Técnica didáctica sugerida: |
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| No especificado | |||||
Bibliografía sugerida: |
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LIBROS DE TEXTO: * Ries, Eric, The lean startup [recurso electrónico] : how today's entrepreneurs use continuous innovation to create radically successful businesses, 1st ed., New York : Crown Business, 2011, spa, 030788791X (ebk.) * Maurya Ash, Running lean : iterate from plan A to a plan that works, 2nd ed., Sebastopol, CA : O'Reilly, 2012, eng, 1449305172 * Osterwalder, Alexander, Value proposition design : how to create products and services customers want, eng, 9781118968055 (rústica) LIBROS DE CONSULTA: * Govindarajan Vijay, Reverse innovation : create far from home win everywhere, Boston : Harvard Business Press, 2012, 9781422157640 (encuadernado) * Ferris, Titans, Paidos México., 2017, |
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Perfil del Profesor: |
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(520701)Maestría en Estudios de Emprendimiento ; (520201)Maestría en Administración/Dirección de Negocios ; (521401)Maestría en Mercadotecnia ; (143501)Maestría en Ingeniería Industrial ; (500404)Maestría en Diseño Industrial ; (520701)Doctorado en Estudios de Emprendimiento ; (520201)Doctorado en Administración/Dirección de Negocios ; (521401)Doctorado en Mercadotecnia ; (143501)Doctorado en Ingeniería Industrial ; (500404)Doctorado en Diseño Industrial CIP: 520701, 520201, 521401, 143501, 500404 |
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Discipline:Entrepreneurs |
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School:
Business
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Academic Department:
Entrepreneurship
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Programs: |
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Competitions:SNEG0301B ; SNEG0303C ; SNEG0702A ; SEG0202A ; |
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Prerequisites:None. |
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Equivalences:None. |
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Course intention within the general study plan context: |
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Course objective: |
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On completing the educational unit, students: - Develop proposals for new products and services, using emerging technologies and innovation development tools. - Use tools to validate components of the value proposal, incorporating rapid prototyping techniques. - Develop value proposals that will help to solve the needs detected in the market. |
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Teaching and learning tecniques: |
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| Not Specified | |||||
Suggested Bibliography: |
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TEXT BOOKS: * Ries, Eric, The lean startup [recurso electrónico] : how today's entrepreneurs use continuous innovation to create radically successful businesses, 1st ed., New York : Crown Business, 2011, spa, 030788791X (ebk.) * Maurya Ash, Running lean : iterate from plan A to a plan that works, 2nd ed., Sebastopol, CA : O'Reilly, 2012, eng, 1449305172 * Osterwalder, Alexander, Value proposition design : how to create products and services customers want, eng, 9781118968055 (rústica) BOOKS FOR CONSULTATION: * Govindarajan Vijay, Reverse innovation : create far from home win everywhere, Boston : Harvard Business Press, 2012, 9781422157640 (encuadernado) * Ferris, Titans, Paidos México., 2017, |
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Academic credentials required to teach the course: |
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(520701)Master Degree in Entrepreneurship/Entrepreneurial Studies ; (520201)Master Degree in Business Administration/Management ; (521401)Master Degree in Marketing ; (143501)Master Degree in Industrial Engineering ; (500404)Master Degree in Industrial Design ; (520701)Doctoral Degree in Entrepreneurship/Entrepreneurial Studies ; (520201)Doctoral Degree in Business Administration/Management ; (521401)Doctoral Degree in Marketing ; (143501)Doctoral Degree in Industrial Engineering ; (500404)Doctoral Degree in Industrial Design CIP: 520701, 520201, 521401, 143501, 500404 |
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