SAMP | Vista de materia

EM1009

Innovación de modelos de negocios Business Model Innovation

Exportar a PDF

CIP: 520701 Estudios de Emprendimiento

CL-L-A-U-CA-ID-AS-AI-CT-HT-S-UDC: 3-0-1-2.7-1-15-5-28-8-48-5-1

Disciplina asociada:

Emprendedores

Escuela:

Negocios

Departamento Académico:

Emprendimiento

Programas académicos:

Competencias que se desarrollan:

SNEG0304C ; SEG0201A ;

Requisitos:

Estar Cursando AD1000B o Haber Cursado AD1000B

Equivalencia:

No tiene.

Intención del curso en el contexto general del plan de estudios:

Objetivo general de la Unidad de Formación:

Al terminar la unidad de formación el alumno:

- Compara diferentes alternativas de modelos de negocios para llevar al mercado la innovación propuesta utilizando patrones de diferentes industrias en el contexto de una industria emergente o de reciente creación.

Técnica didáctica sugerida:

No especificado

Bibliografía sugerida:

LIBROS DE TEXTO:
* Osterwalder Alexander, Business model generation : a handbook for visionaries, game changers and challengers, Hoboken, New Jersey : John Wiley & Sons, 2010, 9780470876411 (rústica : papel alcalino)
* Slywotzky Adrian J, The upside : the 7 strategies for turning big threats into growth breakthroughs, 1st ed., New York : Crown Business, 2007, 9781283996457 (ebk)
* Hamermesh, R. G., Marshall, P. W., & Pirmohamed, T. , Note on business model analysis for the entrepreneur. , Harvard Business School., Harvard Business School., 2005,
* George, G., & Bock, A. J. , The business model in practice and its implications for entrepreneurship research. Entrepreneurship theory and practice,, George, G., & Bock, A. J. , 2011,

Perfil del Profesor:

(520701)Maestría en Estudios de Emprendimiento ; (520703)Maestría en Administración de Empresas Familiares ; (520201)Maestría en Administración/Dirección de Negocios ; (520801)Maestría en Finanzas ; (521401)Maestría en Mercadotecnia ; (500404)Maestría en Diseño Industrial ; (520701)Doctorado en Estudios de Emprendimiento ; (520703)Doctorado en Administración de Empresas Familiares ; (520201)Doctorado en Administración/Dirección de Negocios ; (520801)Doctorado en Finanzas ; (521401)Doctorado en Mercadotecnia ; (500404)Doctorado en Diseño Industrial
CIP: 520701, 520703, 520201, 520801, 521401, 500404

Idioma en que se imparte la materia:

Español

CIP: 520701 Entrepreneurship/Entrepreneurial Studies.

CL-L-A-U-CA-ID-AS-AI-CT-HT-S-UDC: 3-0-1-2.7-1-15-5-28-8-48-5-1

Discipline:

Entrepreneurs

School:

Business

Academic Department:

Entrepreneurship

Programs:

Competitions:

SNEG0304C ; SEG0201A ;

Prerequisites:

AD1000B Corequisite or AD1000B

Equivalences:

None.

Course intention within the general study plan context:

Course objective:

On completing the educational unit, students:

- Compare different business model alternatives to take the proposed innovation to the market, using patterns from different industries in the context of an emerging or recently created industry.

Teaching and learning tecniques:

Not Specified

Suggested Bibliography:

TEXT BOOKS:
* Osterwalder Alexander, Business model generation : a handbook for visionaries, game changers and challengers, Hoboken, New Jersey : John Wiley & Sons, 2010, 9780470876411 (rústica : papel alcalino)
* Slywotzky Adrian J, The upside : the 7 strategies for turning big threats into growth breakthroughs, 1st ed., New York : Crown Business, 2007, 9781283996457 (ebk)
* Hamermesh, R. G., Marshall, P. W., & Pirmohamed, T. , Note on business model analysis for the entrepreneur. , Harvard Business School., Harvard Business School., 2005,
* George, G., & Bock, A. J. , The business model in practice and its implications for entrepreneurship research. Entrepreneurship theory and practice,, George, G., & Bock, A. J. , 2011,

Academic credentials required to teach the course:

(520701)Master Degree in Entrepreneurship/Entrepreneurial Studies ; (520703)Master Degree in Family Business Management ; (520201)Master Degree in Business Administration/Management ; (520801)Master Degree in Finances ; (521401)Master Degree in Marketing ; (500404)Master Degree in Industrial Design ; (520701)Doctoral Degree in Entrepreneurship/Entrepreneurial Studies ; (520703)Doctoral Degree in Family Business Management ; (520201)Doctoral Degree in Business Administration/Management ; (520801)Doctoral Degree in Finances ; (521401)Doctoral Degree in Marketing ; (500404)Doctoral Degree in Industrial Design
CIP: 520701, 520703, 520201, 520801, 521401, 500404

Language of Instruction:

Spanish

PLANES DE ESTUDIO