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EM1010

Proyecto de innovación empresarial Business Innovation Project

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CIP: 520701 Estudios de Emprendimiento

CL-L-A-U-CA-ID-AS-AI-CT-HT-S-UDC: 3-0-1-2.7-1-15-5-28-8-48-5-1

Disciplina asociada:

Emprendedores

Escuela:

Negocios

Departamento Académico:

Emprendimiento

Programas académicos:

Competencias que se desarrollan:

SNEG0302C ; SEG0202B ;

Requisitos:

Haber Cursado AD1000B

Equivalencia:

PR1046

Intención del curso en el contexto general del plan de estudios:

Objetivo general de la Unidad de Formación:

Al terminar la unidad de formación el alumno:

- Administra proyectos de innovación en que existen situaciones inesperadas y donde es necesario coordinar actores internos y externos a la comunidad académica, utilizando metodologías y herramientas recomendadas por el Project Management Institute.

Técnica didáctica sugerida:

No especificado

Bibliografía sugerida:

LIBROS DE TEXTO:
* Trott Paul, Innovation management and new product development, 4th ed., New York : Financial Times/Prentice Hall, 2008, 0273713159 (papel alcalino)
* Afuah Allan, Innovation management : strategies implementation and profits, 2nd ed., New York : Oxford University Press, 2003, 9780195142303 (encuadernado : papel alcalino)
* Project Management Institution, A guide to the project management body of knowledge, Pennsylvania : Newtown Square, Pennsylvania, USA: Project Management Institute., 2017,

Perfil del Profesor:

(520701)Maestría en Estudios de Emprendimiento ; (520201)Maestría en Administración/Dirección de Negocios ; (521401)Maestría en Mercadotecnia ; (143501)Maestría en Ingeniería Industrial ; (521101)Doctorado en Comercio/Negocios Internacionales ; (520201)Doctorado en Administración/Dirección de Negocios ; (521401)Doctorado en Mercadotecnia ; (143501)Doctorado en Ingeniería Industrial
CIP: 520701, 520201, 521401, 143501, 521101

Idioma en que se imparte la materia:

Español

CIP: 520701 Entrepreneurship/Entrepreneurial Studies.

CL-L-A-U-CA-ID-AS-AI-CT-HT-S-UDC: 3-0-1-2.7-1-15-5-28-8-48-5-1

Discipline:

Entrepreneurs

School:

Business

Academic Department:

Entrepreneurship

Programs:

Competitions:

SNEG0302C ; SEG0202B ;

Prerequisites:

AD1000B

Equivalences:

PR1046

Course intention within the general study plan context:

Course objective:

On completing the educational unit, students:

- Manage innovation projects in which there are unexpected situations and where actors from inside and outside the academic community need to be coordinated, using the methodologies and tools recommended by the Project Management Institute.

Teaching and learning tecnique:

Not Specified

Suggested Bibliography:

TEXT BOOKS:
* Trott Paul, Innovation management and new product development, 4th ed., New York : Financial Times/Prentice Hall, 2008, 0273713159 (papel alcalino)
* Afuah Allan, Innovation management : strategies implementation and profits, 2nd ed., New York : Oxford University Press, 2003, 9780195142303 (encuadernado : papel alcalino)
* Project Management Institution, A guide to the project management body of knowledge, Pennsylvania : Newtown Square, Pennsylvania, USA: Project Management Institute., 2017,

Academic credentials required to teach the course:

(520701)Master Degree in Entrepreneurship/Entrepreneurial Studies ; (520201)Master Degree in Business Administration/Management ; (521401)Master Degree in Marketing ; (143501)Master Degree in Industrial Engineering ; (521101)Doctoral Degree in International Business/Trade/Commerce ; (520201)Doctoral Degree in Business Administration/Management ; (521401)Doctoral Degree in Marketing ; (143501)Doctoral Degree in Industrial Engineering
CIP: 520701, 520201, 521401, 143501, 521101

Language of Instruction:

Spanish

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