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Materia No Vigente |
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Disciplina asociada:Programas Internacionales |
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Escuela:
Por definir
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Departamento Académico:
Por definir
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Programas académicos: |
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Requisitos:No tiene. |
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Equivalencia:NI2006 ; IP2012 |
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Intención del curso en el contexto general del plan de estudios: |
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Objetivo general de la Unidad de Formación: |
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| La historia y el ambiente político de México: desde su periodo de formación hasta la actualidad. Patrones culturales y el protocolo de los negocios. La economía mexicana durante las décadas de los 70 y 80; durante los presidentes Salinas, Zedillo y Fox. E | |||||
Técnica didáctica sugerida: |
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| No especificado | |||||
Bibliografía sugerida: |
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LIBROS DE TEXTO: * Jessup, Jay M., Doing business in Mexico / Jay M. Jessup and Maggie L. Jessup, cau : Prima Publishing, eng, 1559582774 : $21.95 LIBROS DE CONSULTA: * Kras, Eva S. (Eva Simonsen)., Management in two cultures : bridging the gap between U.S. and Mexican managers / Eva S. Kras., Rev. ed., meu : Yarmouth, Me. : Intercultural Press, c1995., eng, 1877864323 * Reed, Glenn, 1930-, How to do business in Mexico : your essential and up-to-date guide for success / Glenn Reed & Roger Gray, 1st ed., txu : Austin : University of Texas Press, 1997., eng, 0292770790 (encuadernado), 0292770804 (rústica) |
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Perfil del Profesor: |
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(520201)Licenciatura en Administración/Dirección de Negocios ; (521101)Licenciatura en Comercio/Negocios Internacionales ; (140101)Licenciatura en Ingeniería ; (521401)Licenciatura en Mercadotecnia ; (520201)Maestría en Administración/Dirección de Negocios ; (521101)Maestría en Comercio/Negocios Internacionales ; (140101)Maestría en Ingeniería ; (521401)Maestría en Mercadotecnia ; (520201)Doctorado en Administración/Dirección de Negocios ; (521101)Doctorado en Comercio/Negocios Internacionales ; (140101)Doctorado en Ingeniería ; (521401)Doctorado en Mercadotecnia CIP: 520201, 521101, 140101, 521401 Experiencia recomendada: Sobre negociaciones en México y promoción de negocios internacionales. |
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Discipline:International Programs |
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School:
Undefined
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Academic Department:
Undefined
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Programs: |
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Prerequisites:None. |
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Equivalences:NI2006 ; IP2012 |
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Course intention within the general study plan context: |
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Course objective: |
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| To provide the student with a general knowledge regarding the history, culture and economy of Mexico, including a general understanding of the way Mexicans do business and the way foreigners can also do business in Mexico. | |||||
Teaching and learning tecnique: |
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| Not Specified | |||||
Suggested Bibliography: |
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TEXT BOOKS: * Jessup, Jay M., Doing business in Mexico / Jay M. Jessup and Maggie L. Jessup, cau : Prima Publishing, eng, 1559582774 : $21.95 BOOKS FOR CONSULTATION: * Kras, Eva S. (Eva Simonsen)., Management in two cultures : bridging the gap between U.S. and Mexican managers / Eva S. Kras., Rev. ed., meu : Yarmouth, Me. : Intercultural Press, c1995., eng, 1877864323 * Reed, Glenn, 1930-, How to do business in Mexico : your essential and up-to-date guide for success / Glenn Reed & Roger Gray, 1st ed., txu : Austin : University of Texas Press, 1997., eng, 0292770790 (encuadernado), 0292770804 (rústica) |
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Academic credentials required to teach the course: |
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(520201)Bachelor in Business Administration/Management and (521101)Bachelor in International Business/Trade/Commerce and (140101)Bachelor in Engineering and (521401)Bachelor in Marketing and (520201)Master Degree in Business Administration/Management and (521101)Master Degree in International Business/Trade/Commerce and (140101)Master Degree in Engineering and (521401)Master Degree in Marketing and (520201)Doctoral Degree in Business Administration/Management and (521101)Doctoral Degree in International Business/Trade/Commerce and (140101)Doctoral Degree in Engineering and (521401)Doctoral Degree in Marketing CIP: 520201, 521101, 140101, 521401 Recommended Experience: On businesses in Mexico and promotion of international business. |
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