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Disciplina asociada:Mercadotecnia |
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Escuela:
Negocios
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Departamento Académico:
Mercadotecnia y Análisis
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Programas académicos: |
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Requisitos:Haber Cursado MT1003 |
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Equivalencia:CD3002 |
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Intención del curso en el contexto general del plan de estudios: |
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Es un curso de nivel avanzado, que tiene la intención de que el estudiante conozca la importancia de la correcta operación de una tienda. Como resultado del aprendizaje el estudiante conocerá la correcta administración del recurso humano de la tienda, y los procesos logísticos y una relación con proveedores. |
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Objetivo general de la Unidad de Formación: |
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Al finalizar el curso el alumno será capaz de: - Identifica los procesos de operación de una tienda. - Evalúa e propone estrategias para el servicio al cliente. - Establecer estrategias de administración de la cadena de comercio detallista. - Identifica y utiliza las tecnologías del comercio detallista. |
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Técnica didáctica sugerida: |
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| Método de casos | |||||
Bibliografía sugerida: |
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LIBROS DE TEXTO: * Zeithaml, Valarie A., Services marketing : integrating customer focus across the firm, New York : McGraw-Hill Irwin,, 2013, eng, LIBROS DE CONSULTA: * Suárez Montiel, Max de Jesús, Recognition of projects for services organizations based on service quality and customer experience, 2014, eng, * Halter, Richard, eautor., ARTS for retail : using technology to turn your consumers into customer and make a profit, eng, * Levy, Michael, d1950- eautor., Retailing management, eng, |
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Perfil del Profesor: |
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(520201)Maestría en Administración/Dirección de Negocios ; (521401)Maestría en Mercadotecnia ; (521403)Maestría en Mercadotecnia Internacional ; (520201)Doctorado en Administración/Dirección de Negocios ; (521401)Doctorado en Mercadotecnia ; (521403)Doctorado en Mercadotecnia Internacional CIP: 520201, 521401, 521403 Experiencia recomendada: Trabajo en comercio detallista |
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Discipline:Marketing |
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School:
Business
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Academic Department:
Marketing and Analysis
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Programs: |
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Prerequisites:MT1003 |
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Equivalences:CD3002 |
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Course intention within the general study plan context: |
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This is an advanced level course, which has the intention that the student becomes acquainted with the correct operation and management of a store. Requires basic knowledge of marketing. As a result of the learning the student will know the correct management of human resources, logistic processes and how to relate with suppliers. |
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Course objective: |
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At the end of the course the student will be able to: - Will identify the key processes to manage a store. - Evaluate and design customer service strategies. - Supply chain management strategies for retail. - Identify and use retail technologies. |
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Teaching and learning tecnique: |
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| Case method | |||||
Suggested Bibliography: |
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TEXT BOOKS: * Zeithaml, Valarie A., Services marketing : integrating customer focus across the firm, New York : McGraw-Hill Irwin,, 2013, eng, BOOKS FOR CONSULTATION: * Suárez Montiel, Max de Jesús, Recognition of projects for services organizations based on service quality and customer experience, 2014, eng, * Halter, Richard, eautor., ARTS for retail : using technology to turn your consumers into customer and make a profit, eng, * Levy, Michael, d1950- eautor., Retailing management, eng, |
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Academic credentials required to teach the course: |
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(520201)Master Degree in Business Administration/Management and (521401)Master Degree in Marketing and (521403)Master Degree in International Marketing and (520201)Doctoral Degree in Business Administration/Management and (521401)Doctoral Degree in Marketing and (521403)Doctoral Degree in International Marketing CIP: 520201, 521401, 521403 Recommended Experience: Work in retail |
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