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Disciplina asociada:Mercadotecnia |
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Escuela:
Negocios
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Departamento Académico:
Mercadotecnia y Análisis
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Programas académicos: |
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Requisitos:Haber Aprobado MT1003 |
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Equivalencia:CD3005 |
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Intención del curso en el contexto general del plan de estudios: |
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Es un curso de nivel avanzado que tiene la intención de que el estudiante tenga una inmersión completa en el mundo laboral del comercio al detalle. Requiere conocimientos avanzados de comercio detallista. Como resultado del aprendizaje el estudiante vivirá una experiencia laboral con un detallista. |
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Objetivo general de la Unidad de Formación: |
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Al finalizar el curso el alumno será capaz de operar una tienda detallista. |
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Técnica didáctica sugerida: |
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| Aprendizaje orientado a proyectos | |||||
Bibliografía sugerida: |
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LIBROS DE TEXTO: * Berman, Barry., Retail management: a strategic approach, Boston : Pearson,, 2013, eng, LIBROS DE CONSULTA: * Davidson, William R., Retailing management, 6th ed., New York :, 0471850942 * Brown, P. L., Retailing management, 2d ed., New York,, * Duncan, Delbert J., Modern retailing management, 10th ed., Homewood, Ill. :, 0256025320 |
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Perfil del Profesor: |
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(520201)Maestría en Administración/Dirección de Negocios ; (521401)Maestría en Mercadotecnia ; (521403)Maestría en Mercadotecnia Internacional ; (520201)Doctorado en Administración/Dirección de Negocios ; (521401)Doctorado en Mercadotecnia ; (521403)Doctorado en Mercadotecnia Internacional CIP: 520201, 521401, 521403 Experiencia recomendada: Trabajo en comercio detallista |
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Discipline:Marketing |
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School:
Business
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Academic Department:
Marketing and Analysis
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Programs: |
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Prerequisites:MT1003 |
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Equivalences:CD3005 |
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Course intention within the general study plan context: |
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This is an advanced level course, which has the intention that the student has a full inmersion in the retail practice. Requires advanced knowledge of retailing. As a result of the learning the student will live the experience of working in a retail institution. |
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Course objective: |
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At the end of the course the student will be able to operate a retail store |
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Teaching and learning tecnique: |
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| Learning-oriented projects | |||||
Suggested Bibliography: |
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TEXT BOOKS: * Berman, Barry., Retail management: a strategic approach, Boston : Pearson,, 2013, eng, BOOKS FOR CONSULTATION: * Davidson, William R., Retailing management, 6th ed., New York :, 0471850942 * Brown, P. L., Retailing management, 2d ed., New York,, * Duncan, Delbert J., Modern retailing management, 10th ed., Homewood, Ill. :, 0256025320 |
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Academic credentials required to teach the course: |
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(520201)Master Degree in Business Administration/Management and (521401)Master Degree in Marketing and (521403)Master Degree in International Marketing and (520201)Doctoral Degree in Business Administration/Management and (521401)Doctoral Degree in Marketing and (521403)Doctoral Degree in International Marketing CIP: 520201, 521401, 521403 Recommended Experience: Work in retail organizations |
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